The SNW/SMC Industry Insider is the weekly news summary for the social networking industry
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~ SOCIAL MEDIA CONFERENCE & STRATEGIC COMMUNICATIONS CONFERENCE ~:
Next social media conference will be held in Miami and is scheduled for January 23-30 2012.
Register before December 31st and save $325!
http://www.socialmediaconference.com/form-1-miami.php
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:~ TOP SOCIAL NETWORKING WATCH NEWS ITEMS ~:
The Top Viral Video Campaign, Updated December 8th, 2011
http://tinyurl.com/adcampaign138
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Zynga IPO Prices At $10
TECH CRUNCH - Dec 16 - Zynga priced its IPO at $10 a share. The IPO, which is set for tomorrow, will be in the upper end of the $8.50 to $10 price range the company indicated previously in SEC filings. Zynga will sell at least 100M shares, raising $1 billion at a $7 billion valuation.
http://www.socialnetworkingwatch.com/2011/12/zynga-ipo-prices-at-10.html
MySpace Out Of Top Ten Most Visited Social Networks
MARKETING MAGAZINE - Dec 15 - MySpace is continuing to slump, falling out the UK's top ten most visited social networks for the first time ever, according to Experian Hitwise.
http://www.socialnetworkingwatch.com/2011/12/myspace-out-of-top-ten-most-visited-social-networks.html
Tagged Acquires hi5
TECH CRUNCH - Dec 14 - Social network Tagged has acquired the social game network hi5, doubling Tagged’s monthly active users to 20M. The combination will also increase the total number of registered users to 330M, up from 100M. The deal’s terms were not disclosed, but include the hi5 website and user base.
http://www.socialnetworkingwatch.com/2011/12/tagged-acquires-hi5.html
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Facebook: Social Sharing Champion - Infographic
MEDIA BISTRO - Dec 14 - AddThis has released a new infographic that looks at the sharing trends. In 2011, Twitter was responsible for 13.5% of sharing, growing 576.9% YOY. Twitter also makes up 52% of all sharing in Japan. Facebook accounted for 52.1% of all sharing on the web over the past 12 months – that’s four times the size of Twitter.
http://www.socialnetworkingwatch.com/2011/12/facebook-social-sharing-champion-infographic.html
Memory Lane, Formerly Classmates.com, Cuts Staff
GEEKWIRE - Dec 14 - MemoryLane, the social network formerly known as Classmates.com, has cut an unknown number of jobs at its operations in Seattle. Earlier this year, United Online repositioned its content and media unit with the launch of MemoryLane.com, described as the “largest archive of nostalgic content on the Internet.” At the time of the move, United Online changed the name of the unit from Classmates to Memory Lane.
http://www.socialnetworkingwatch.com/2011/12/memory-lane-formerly-classmatescom-cuts-staff.html
Viadeo In Venture With Russian Unit Of Sanoma
WSJ - Dec 13 - Viadeo, which competes with LinkedIn, has agreed to enter a joint venture with a Russian subsidiary of Finnish publisher Sanoma Oyj to create a professional networking site in Russia. Paris-based Viadeo said that a new platform created in partnership with Sanoma's Sanoma Independent Media will be available in Cyrillic, including services offered locally, in Russia at the beginning of next year.
http://www.socialnetworkingwatch.com/2011/12/viadeo-in-venture-with-russian-unit-of-sanoma.html
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Zynga Now Has The Top Five Games On Facebook
TECH CRUNCH - Dec 12 - This is a big week for Zynga, as the gaming giant readies for its debut on the public markets at the end of the week. The company’s offering is expected to price this week and will raise ~$1 billion in the IPO. Currently, Zynga has the top five games on Facebook using daily active user numbers, with Words With Friends edging out EA’s Sims Social. CityVille took the top spot with 10.1M DAU, followed by CastleVille (8.1M DAU); FarmVille (7.2M DAU); Texas HoldEm Poker (6.3M DAU) and Words With Friends (5.7M DAU).
http://www.socialnetworkingwatch.com/2011/12/zynga-now-has-the-top-five-games-on-facebook.html
When It Comes To Mobile Devices, Focus Will Be On Location
WASHINGTON POST - Dec 12 - It’s almost impossible to separate the rise in location-based technologies from the popularity of smartphones. One locally developed smartphone app, called Sponto, promotes social gatherings by showing when users congregate in large numbers. The StrEats app, also being developed by locals, will track the District’s food trucks. But inherent in these technologies are questions about privacy, particularly when a consumer’s location is tracked by default or without his or her explicit consent.
http://www.socialnetworkingwatch.com/2011/12/when-it-comes-to-mobile-devices-focus-will-be-on-location.html
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:~ DAILY DEALS OBSERVER ~:
Daily deal sites like Groupon and Living Social are storming along. We thought it would be nice if there was a news illumination blog for the daily deals industry. So we created The Daily Deals Observer. We hope you like it, and it's useful for you.
http://www.dailydealsobserver.com
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The business conference for the social networking industry @ SocialMediaConference.com
Industry Message Boards @ mb.socialnetworkingonference.com
Conference Organiser, Marc Lesnick, marc@lesnick.net, 212-722-1744
Social Networking Watch, www.socialnetworkingwatch.com or snw1.com
Editor: Mark Brooks, mark@socialnetworkingwatch.com, 212-444-1636
