The SNW/SMC Industry Insider is the weekly news summary for the social networking industry
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~ SOCIAL MEDIA CONFERENCE & STRATEGIC COMMUNICATIONS CONFERENCE ~:
The next social media conference will be held in Miami and is scheduled for January 23-30 2012. Register before January 6th and save $300! Speakers include the Department of Homeland Security, UPenn, US Southern Command, Univ of Miami, Sanitas, Young & Rubicam and others.
http://www.socialmediaconference.com/form-1-miami.php
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:~ TOP SOCIAL NETWORKING WATCH NEWS ITEMS ~:
The Top Viral Video Campaign, Updated December 22nd, 2011
http://tinyurl.com/adcampaign140
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Nearly 40% Of Facebook Use Is From Mobile Apps
TECH CRUNCH - Dec 29 - The number of monthly active users of Facebook’s mobile apps recently passed the 300M mark. This is primarily due to heavy use of the iOS and Android apps, but it also takes into account apps that run on BlackBerry, Symbian, Windows Phone, iPad and feature phones. That number equates to ~40% of Facebook’s currently disclosed 800M active users.
http://www.socialnetworkingwatch.com/2011/12/nearly-40-of-facebook-use-is-from-mobile-apps.html
Google+ Gains Traction, Researcher Says
NY TIMES - Dec 29 - Google’s mission to compete with Facebook in social networking may be gaining speed. Google+ has reached 62M registered users. More important, one-quarter of all users signed up in December alone. In July, Google said Google+ had 10M members. In October, the number was 40M.
http://www.socialnetworkingwatch.com/2011/12/google-gains-traction-researcher-says.html
Who Owns Your Twitter Account?
CNET NEWS - Dec 26 - Who really owns your Twitter account? That's the question at the heart of a lawsuit that could redefine the right of employers to seize and make use of employees' social-media accounts. For four years, writer Noah Kravitz produced reviews and video blogs for the mobile-phone site phonedog.com. During the same period, he also posted on Twitter and gathered 17K followers. When Kravitz left PhoneDog he continued using the account--with PhoneDog's blessing. Eight months after Kravitz lef, PhoneDog sued him, claiming that Kravitz's Twitter followers represented a customer list, that Kravitz had failed to relinquish the Twitter account when asked, and that he had therefore misappropriated trade secrets and interfered with PhoneDog's business to the tune of $340,000--$2.50 per follower per month.
http://www.socialnetworkingwatch.com/2011/12/who-owns-your-twitter-account-.html
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Social Networking Is The Most Popular Online Activity
THE NEW WAGE - Dec 26 - 1.2 billion users worldwide -- 82% of the world’s internet population over the age of 15 -- now log on to a social networks. Facebook, the third largest web property online, is king of all social networks. Visits to Facebook accounted for one in every seven minutes internet users spent online in October and 75% of all time spent on all social networks. Close to 65%of all smartphone users in the US visited a social network in October; two in five used their mobile device to connect to a social network nearly every day.
http://www.socialnetworkingwatch.com/2011/12/social-networking-is-the-most-popular-online-activity.html
Google Is About To Enter The Social Enterprise Space
TECH CRUNCH - Dec 25 - The social enterprise has been growing as more and more companies look to incorporate Facebook-like communications among workers. It looks like Google will be entering the space soon. Google’s Vice President of Enterprise Amit Singh tells us that Google will soon bring a more in-depth Google+ social experience to businesses and institutions using Google Apps. Part of 2012 will entail bringing the Google+ social experience to businesses.
http://www.socialnetworkingwatch.com/2011/12/google-is-about-to-enter-the-social-enterprise-space.html
Google+ Grows Worldwide Users To 67 Million
TECH CRUNCH - Dec 23 - According to comScore, Google+ grew from 65M unique visitors in October to ~67M in November. This is purely based on traffic to the plus.google.com subdomain, comScore’s Andrew Lipsman said. So it doesn’t include the many Google+ feature injections that the search company has administered to its other properties over the last months.
http://www.socialnetworkingwatch.com/2011/12/google-grows-worldwide-users-to-67-million-.html
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Investors Dumping Social Networking Stocks En Masse
FORBES - Dec 20 - Zynga, which went public Friday at $10 a share, and dropped 50c by the close of the first day of trading, today fell another 45c, or 4.7%, to $9.05. Groupon on Monday fell $1.04, or 4.5%, to $22, still 10% above its November IPO price. LinkedIn was down 90c, or 1.4%, to $64.94. Pandora dropped 56c, or 5.3%, to $9.99. ;HomeAway fell $2.42, or 10.4%, to $20.88.
http://www.socialnetworkingwatch.com/2011/12/investors-dumping-social-networking-stocks-en-masse.html
Social Networking Continues Gender Stereotypes
IB TIMES - Dec 19 - Women tend to use social networks to compare themselves with others online, whereas men tend to use the sites to look at profiles and search for more friends, concluded a study. Further, women tend to post face pictures, while men post full body shots, according to a survey published in the December issue of the journal Cyberpsychology, Behavior, and Social Networking. In general, men sought out information about others as women sought out personal enjoyment, the researchers concluded.
http://www.socialnetworkingwatch.com/2011/12/social-networking-continues-gender-stereotypes.html
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:~ DAILY DEALS OBSERVER ~:
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http://www.dailydealsobserver.com
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The business conference for the social networking industry @ SocialMediaConference.com
Industry Message Boards @ mb.socialnetworkingonference.com
Conference Organiser, Marc Lesnick, marc@lesnick.net, 212-722-1744
Social Networking Watch, www.socialnetworkingwatch.com or snw1.com
Editor: Mark Brooks, mark@socialnetworkingwatch.com, 212-444-1636
