The SNW/SMC Industry Insider is the weekly news summary for the social networking industry
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~ SOCIAL MEDIA CONFERENCE & STRATEGIC COMMUNICATIONS CONFERENCE ~:
The next social media conference will be held in Miami and is scheduled for January 23-30 2012. Register before January 6th and save $300! Speakers include the Department of Homeland Security, UPenn, US Southern Command, Univ of Miami, Sanitas, Young & Rubicam and others.
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http://www.socialmediaconference.com/form-1-miami.php
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:~ TOP SOCIAL NETWORKING WATCH NEWS ITEMS ~:
The Top Viral Video Campaign, Updated December 22nd, 2011
http://tinyurl.com/adcampaign140
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Zynga Slides For Second Straight Day
THE STREET - Jan 9 - Shares of Zynga are sliding again today, down 8.7% to $8.03. Analyst Ben Schachter said he was worried about Zynga being overly dependent on a small percentage of its users for the majority of its revenues. According to Schachter, only 2.2% of the company's 150M users pay for its games.
http://www.socialnetworkingwatch.com/2012/01/zynga-slides-for-second-straight-day.html
Netflix Launches Video Streaming Service In The UK And Ireland
MASHABLE - Jan 9 - After months of preparation, Netflix has launched its online video streaming service in the UK and Ireland. Netflix is available right now for customers in these two countries, who can get a free one-month trial. After the trial, the service costs L5.99 or €6.99 ($8.87).
http://www.socialnetworkingwatch.com/2012/01/netflix-launches-video-streaming-service-in-the-uk-and-ireland.html
Facebook, Twitter Protecting Users From Spammers
CNN - Jan 5 - Spammers are targeting Facebook and Twitter. In November 2011, 70% of all email was spam. The good news is, that was down from 92% in August 2010. But here's the bad news. Spammers are moving to social networks. Spammers hit 4M Facebook users a day. But Facebook is fighting back. Each day the site blocks 200M malicious actions, such as links to malware. As for Twitter, 1.5% of all tweets in 2010 were spam content. Facebook has a team of 30 workers who spend hours combing the site for user-reported spam. It also has become stricter on user identity and has made it harder for hackers to create fake profiles. Twitter, on the other hand, has only two programmers fighting spam.
http://www.socialnetworkingwatch.com/2012/01/facebook-twitter-protecting-users-from-spammers.html
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Social Media Threat To Adopted Children Grows In UK
REUTERS - Jan 5 - British youngsters adopted after abusive childhoods are at risk of fresh emotional turmoil as some birth parents turn to Facebook and other social network to track them down. Under British law, birth parents cannot access the adoption records of their children and usually, in the days before social networking, it was very difficult for them to make contact.
http://www.socialnetworkingwatch.com/2012/01/social-media-threat-to-adopted-children-grows-in-uk.html
Google Gets 200+ IBM Patents
MASHABLE - Jan 4 - Google got 217 patents, acquired by way of IBM. While the patents cover a variety of topics, one in particular could give the search giant a new tool for its social network, Google+. The patents cover many different technologies, but they mainly deal with data services like email management, online calendars and transferring web apps between devices. Google had previously received ~ 2,000 patents from IBM over the past year. Social-media watchers might be interested in U.S. Patent 7,865,592: “Using semantic networks to develop a social network.” The patent details how a social network could be leveraged to lead users to find “experts” or like-minded enthusiasts on specific topics.
http://www.socialnetworkingwatch.com/2012/01/google-gets-200-ibm-patents.html
Hitwise: U.S. Google+ Traffic Leaps 55%
CNET NEWS - Jan 3 - Google+ usage by people in the United States surged 55% from November to December, according to Experian Hitwise. The growth lifted Google+ to 49M visits.
http://www.socialnetworkingwatch.com/2012/01/hitwise-us-google-traffic-leaps-55.html
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'Clean Up Your Website': Indian Court Orders Facebook And Google
DAILYMAIL.CO.UK - Jan 3 - Google and Facebook and 20 other SN have been ordered by an Indian court to remove all 'anti-religious' and 'anti-social' content within six weeks. The order will raise serious questions about how users' posts and opinions will be edited, censorship and freedom of expression.
http://www.socialnetworkingwatch.com/2012/01/clean-up-your-website-indian-court-orders-facebook-and-google.html
Teachers Warned Over Facebook And Twitter Use
BBC.CO.UK - Jan 2 - Scottish teachers are being warned that their use of social networking sites could put their careers at risk. The Scottish Secondary Teachers Association believes teachers can reveal too much personal information. The union also fears they could become overly familiar with pupils. Jim Docherty, assistant secretary of the SSTA, told BBC Scotland that teachers should follow his advice: "First thing is don't bother telling anybody else about your social life. Secondly, never make any comment about your work, about your employer, about teaching issues in general. There is always a possibility it will be misinterpreted."
http://www.socialnetworkingwatch.com/2012/01/teachers-warned-over-facebook-and-twitter-use.html
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:~ DAILY DEALS OBSERVER ~:
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http://www.dailydealsobserver.com
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The business conference for the social networking industry @ SocialMediaConference.com
Industry Message Boards @ mb.socialnetworkingonference.com
Conference Organiser, Marc Lesnick, marc@lesnick.net, 212-722-1744
Social Networking Watch, www.socialnetworkingwatch.com or snw1.com
Editor: Mark Brooks, mark@socialnetworkingwatch.com, 212-444-1636
